Company Profile Brand Story Equipment Food Safety
Company Profile

Coffeeland Co. Ltd. was founded in August of 2015. Our product line includes roasted whole bean coffee as well as single serve drip coffee bags. We have over 1,725 square meters of state-of-the-art production facility, employ standardized production processes, and provide customers with high quality specialty coffee. Our staff hold multiple Specialty Coffee Association certificates in grading & roasting; from green bean importing, cleaning, roasting curve configuration, and cupping of blends, to safety and quality assurance. Every step of the production is met with the highest standards to ensure our customers can enjoy great coffee with peace of mind.

Our mission statement: “Honesty, Quality, Innovation, and Sustainability.”

We strive to better ourselves every day, use our passion and professional knowledge to serve the needs of our customers and achieve steady growth. We aim to elevate the coffee industry by doing our part, and working together to make Coffeeland the leader in the coffee world.

Brand Story

The 9th century Ethiopian legend has it that in the Kaffa Forest of southwest Ethiopia, there was a shepherd boy named Kaldi. One day, Kaldi noticed his goats prancing about excitedly and dancing with delight after chewing some unknown red berries from the native bushes. Intrigued, Kaldi tried some of the berries and they filled him with so much energy that he could not help but dance alongside his goats. The berries added spice to his otherwise boring life and he became the happiest goatherd in the world.

When a monk from a nearby monastery observed the strange behavior of the boy and his goats, he asked Kaldi to present the berries to the abbot of the monastery. However, the abbot dismissed the story of magical berries as utter nonsense, and threw them into the fire. Before long, a pleasant aroma filled the room. Realizing that the enticing fragrance was from the roasting beans inside the berries, the monks took out the beans, mashed them up and boiled them to make a beverage.

Consuming this energizing beverage with thousands of refreshing flavors thereafter became a ritual of the monks during their nightly prayers. This black drink was introduced into the Arabian Peninsula called Qahwa in the 15th century, and then brought into Europe as coffee in the 17th century. Thus, the dancing goats and the boy Kaldi revealed the secret of the invigorating drink made from magic berries, and are known as coffee’s original discoverers. As the trademark of COFFEELAND, the Blue Goat not only highlights the legend of coffee’s genesis, but associates a cup of aromatic coffee with the happiness of indulging in the serene nature of a blue sky over green land.

Equipment

Coffeeland’s roasters and technicians utilize automated equipment throughout the production process, from green bean storage, cleaning, and roasting, to quality control and packaging, ensuring proper execution every step of the way.

Our advanced warehouse and storage system prevents contamination, keeping green beans stored at the optimal temperature and humidity level, ensuring the freshness of the coffee. Before roasting, the green beans go through a color sorter and destoner to remove defects, stones, and debris. They are then sorted by size and weight, singling out the highest quality green beans with the most abundant aromatic precursors to be used as the basis of our delicious coffee. The carefully selected green beans then enter the roasting area, where the roast master selects the optimal roasting profile based on the origin and the specific character of the beans, transforming them into flavorful roasted coffee.


The roast master and roasting machine are two key factors affecting coffee flavor. Therefore, we have selected two styles of roasting machines with different heating methods to give the roast master greater flexibility in defining the spectrum of coffee flavor. We currently have three advanced coffee roasters: a Loring Smart Roast 15 kg and a 70 kg hot air type drum roaster, as well as a Probat 60 kg half hot air type drum roaster. Loring has a patented “Flavor-Lock Roast Process™” which allows the beans to develop a cleaner, brighter profile. It also has a patented single burner design that incinerates the smoke and is more energy efficient and environmentally friendly compared to traditional type roasters. The Probat 60 kg half hot air roaster is probably the most well-known brand out of Germany. The cast iron drum retains heat very well, and results in a coffee that is fuller bodied. By utilizing the specific characteristics of each roasting machine, our roast master is better able to define the array of aroma and flavor you experience when you drink our coffee.

The roast master and roasting machine are two key factors affecting coffee flavor. Therefore, we have selected two styles of roasting machines with different heating methods to give the roast master greater flexibility in defining the spectrum of coffee flavor. We currently have three advanced coffee roasters: a Loring Smart Roast 15 kg and a 70 kg hot air type drum roaster, as well as a Probat 60 kg half hot air type drum roaster. Loring has a patented “Flavor-Lock Roast Process™” which allows the beans to develop a cleaner, brighter profile. It also has a patented single burner design that incinerates the smoke and is more energy efficient and environmentally friendly compared to traditional type roasters. The Probat 60 kg half hot air roaster is probably the most well-known brand out of Germany. The cast iron drum retains heat very well, and results in a coffee that is fuller bodied. By utilizing the specific characteristics of each roasting machine, our roast master is better able to define the array of aroma and flavor you experience when you drink our coffee.

Food Safety
Coffeeland Co. Ltd. has obtained FSSC22000, ISO22000, and HACCP food safety management certifications. We also have the most stringent microbe testing lab in the industry to ensure the quality and safety of our products. We actively monitor and analyze every step of the process including raw material receiving, roasting, packaging, and storage using the guidelines set forth by the HACCP. Coffeeland is committed to the highest standards of food safety.